Small business owners who’ve been in
business for some time understand what it means to gear up for holiday season.
It is a time when your store is a buzz
of activities, prospects and customers are visiting and sales are at their
peak. So you don’t want to get caught unaware or miss the whole point of setting
up a shop or ecommerce store; to maximize profits.
End-year festive season is a one-time
money heist you don’t want to miss. But your counterparts can rake in all
profits and grab even what’s yours if you watch the clock countdown and holiday
seasons near without a well-thought-out strategy.
When drafting this year’s plan,
businesses should seek to learn and improve from last year’s performance.
Here’s how to prepare your small to
medium business for holiday season
1.
Ask for employees’ suggestions: Because we are growing from last
year’s mistakes, staff input is an excellent way to gain valuable insights. Ask
them what they noticed last year and their recommendations for this year’s peak
season.
2.
Maintain order:the influx of visitors and customers
can cause confusion if you don’t plan ahead. You saw what happened last year;
if your current staff base or the way doing things does not hold up during
holiday season then you need to make the necessary adjustments this time.
3.
Prepare your website: Too much traffic can cause serious
breakdowns if you don’t prepare your website for peak season. This is the time
to upgrade your website to support more visits, check for and eliminate error
pages, and optimize its user-friendliness so that customers enjoy a smooth
journey from visit to checkout.
4.
Review and revise existing policies
and processes: streamline
the customer’s journey and your customer service, offer free shipping campaigns
to attract more shoppers and eliminate any process that slows down the checkout
stage without compromising on security and customer experience.
5.
Develop a marketing strategy: Be creative with your holiday
marketing campaigns. This is the time to implement a unique approach; a
strategy that will ensure you stand out from your competition.
6.
Use promotions: sales are high during holidays and
so are customer expectations. Festive moments are a time when people gift and
appreciate each other. How about you gift you shoppers with discounted goods?
In Conclusion
These six tips can help you gear up
for holiday seasons. Remember to learn and improve form previous peak sales
spree mistakes because some challenges recur year after year.
Author bio: Michael Hollis is a Detroit native who now
lives in Los Angeles. He is an account executive who has helped hundreds of
business owners with their Business
funding solutions.
No comments:
Post a Comment