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Friday, January 31, 2020

SEO Factors to Keep in Mind During Website Redesign


A website redesign is known to give every SEO exec in the industry a headache. Some may feel that website redesigning is a lost cause in itself, but that is a wrong estimation.
Websites can only be successful in the long term if they manage to keep the interests of their visitors at heart. User experience is not just driven by content. It is in a large way predicated by website factors such as page load time, mobile-use optimality, navigability, interface quality, and so on.
Over time, SEOs accumulate data from analytics tools and single out ways how the incoming visitors can have a better experience using the website. Based on this data, the decision to either do a website redesign or not is considered. In many cases, a website redesign is absolutely needed if there are many issues that need to be resolved.
The reason why SEOs are a little apprehensive about a website redesign is the fear of losing existing search traffic. Just like website migration, a redesign can also end up costing a website a lot of search traffic if not done keeping important factors in mind. Even if one were to join a digital marketing institute and learn the key SEO factors to remember during a website redesign, there is still no substitute for doing it on a practical level.
In this article, we discuss the key SEO factors one has to remember while redesigning a website.
Website Structure
The structure is the first thing that has to be addressed during a website redesign. Factors like folder structure, file names, and the presence of keywords in them play a huge role in establishing a solid website structure.
The structure of a website plays a huge role in determining the long-term search traffic growth of a website. While selecting categories and a hierarchical system for content on the website during the redesign, SEOs must make sure that there is topical clarity when structuring the website.
Keywords, Meta Descriptions, and Content
A lack of keyword insertion throughout the website structure is a major reason behind taking the decision to redesign a website.
During a redesign, SEOs must make sure important keywords are placed at the crucuial points of a website structure.
A similar practise needs to be adopted while optimizing meta tags. Including important keywords in the meta tags is needed for the optimization of a website for certain target keywords.
Content needs to reframed as well. Creating a CMS which allows for the sharing of media in many different forms should be a priority.
URL Equity
During the website redesign, there may be many dynamic URLs which are created primarily for improving user experience. However, these also end up causing the SEO optimality to drop as they do not contain any relevant keywords. Thus, SEOs must make sure that the redesigned website is able to generate dynamic URLs which contain relevant keywords.
In Conclusion
In conclusion, this article covers some important SEO factors to take into account while redesigning a website.
About the author – Ramandeep Kaur is a digital marketing trainer and content writer with half a decade of experience in the field. He currently writes guest posts on SEO for Eduburg, known as best digital marketing institute in Delhi.

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