A website redesign is known to give every SEO exec in the
industry a headache. Some may feel that website redesigning is a lost cause in
itself, but that is a wrong estimation.
Websites can only be successful in the long term if they
manage to keep the interests of their visitors at heart. User experience is not
just driven by content. It is in a large way predicated by website factors such
as page load time, mobile-use optimality, navigability, interface quality, and
so on.
Over time, SEOs accumulate data from analytics tools and
single out ways how the incoming visitors can have a better experience using
the website. Based on this data, the decision to either do a website redesign
or not is considered. In many cases, a website redesign is absolutely needed if
there are many issues that need to be resolved.
The reason why SEOs are a little apprehensive about a
website redesign is the fear of losing existing search traffic. Just like
website migration, a redesign can also end up costing a website a lot of search
traffic if not done keeping important factors in mind. Even if one were to join
a digital marketing institute and learn the key SEO factors to remember during
a website redesign, there is still no substitute for doing it on a practical
level.
In this article, we discuss the key seo link building factors one has to
remember while redesigning a website.
Website Structure
The structure is the first thing that has to be addressed
during a website redesign. Factors like folder structure, file names, and the
presence of keywords in them play a huge role in establishing a solid website
structure.
The structure of a website plays a huge role in determining
the long-term search traffic growth of a website. While selecting categories
and a hierarchical system for content on the website during the redesign, SEOs
must make sure that there is topical clarity when structuring the website.
Keywords, Meta Descriptions, and
Content
A lack of keyword insertion throughout the website structure
is a major reason behind taking the decision to redesign a website.
During a redesign, SEOs must make sure important keywords
are placed at the crucuial points of a website structure.
A similar practise needs to be adopted while optimizing meta
tags. Including important keywords in the meta tags is needed for the
optimization of a website for certain target keywords.
Content needs to reframed as well. Creating a CMS which
allows for the sharing of media in many different forms should be a priority.
URL Equity
During the website redesign, there may be many dynamic URLs
which are created primarily for improving user experience. However, these also
end up causing the SEO optimality to drop as they do not contain any relevant
keywords. Thus, SEOs must make sure that the redesigned website is able to
generate dynamic URLs which contain relevant keywords.
In Conclusion
In conclusion, this article covers some important SEO
factors to take into account while redesigning a website.
About the author – Ramandeep Kaur is a digital
marketing trainer and content writer with half a decade of experience in the
field. He currently writes guest posts on SEO for Eduburg,
known as best digital
marketing institute in Delhi.
No comments:
Post a Comment