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Wednesday, December 30, 2020

A Marketing Expert's Guide to SEO Success

Do you want to tap into one of the world's largest sources of web traffic? Look no further than Google.


Reports show that Google controls over 90% of the search market. The question is, how can you optimize your website to take advantage of everything Google offers?



If you want to have SEO success, you need a plan to get started. Follow the steps below to learn the recipe for SEO success so you can start getting traffic from search engines.


Learn About Your Audience


Before you can create a viable SEO strategy, it pays to understand who your customers are. This information will help you figure out what content you need to focus on when developing SEO content.


Ask yourself the following questions:


  • How will customers search for my business?
  • What common questions do people have that my business can answer?
  • What common problems can be solved with my business's products?
  • What are the trending topics that are popular with my audience?

Knowing the answers to these questions will help you create your content strategy. You'll use these questions to find keywords in Google that people are using to look for answers to their questions.


Optimize Your Website


Content isn't the only thing you need to get right if you want to do well with SEO. Without an optimized website, Google can't figure out what your content is about or where to rank it in the search results.


The first place to start is your site structure. Google has issues crawling websites if it takes more than a few clicks to find each piece of content. Try to limit the number of clicks it takes users to find articles to at most three clicks.


Once your architecture is figured out, you'll need to work on is site speed and UX. With the Google Core Web Vitals update, your user experience will be more of a factor in rankings. Make sure your pages are well designed and load quickly for both desktop and mobile users.


If you need help figuring your on-page experience, get in touch with an SEO company. There is a lot to get right, so it pays to get things done correctly the first time around.


Determine Your Metrics


The great thing about SEO is there is a lot of data to analyze. Instead of taking shots in the dark, you can make a few changes and look at your data to see if your actions are successful. Because of this, figuring out metrics to measure SEO success is vital if you want to create a successful strategy.


Keep the following metrics in mind when creating your strategy:


  • Average search position
  • Bounce rate
  • Pages per visit
  • Scroll depth
  • Conversion rates

Each one of these metrics will tell you how your SEO efforts are working. There are other metrics out there that will vary based on your industry, so decide what's essential to your business and start tracking.


It Takes Time to See SEO Success


You are rarely going to see instant SEO success when you start optimizing your website for search engines. However, once you see results, you can count on receiving free traffic well into the future. Start the SEO optimization process today, so you don't have to wait longer than necessary to see results.


Do you want to learn a few more tips for driving traffic to your website? Read our latest blog posts to find our latest recommendations.

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