Facebook Business Page: 7 Reasons Why Every Business Needs One

 

Your business needs to be wherever your customers are—and they’re on Facebook. Around seven in ten American adults use Facebook, with this number rapidly increasing.

They’re online to connect with friends and family, but they’re also looking for new companies and businesses. Your company needs a Facebook business page to connect with customers, since it can bring plenty of advantages to your sales and branding.

Ready to learn more? Keep reading to find seven reasons why your company needs to get on Facebook and start a business page.

 

1. Reach New Customers

Marketing is one of the best reasons to create a Facebook business page. With Facebook, your business can connect with new customers, helping them discover your business when they might not have found it otherwise.

Although Facebook was originally started as a social media platform, it’s now worth billions of dollars, thanks to advertising and marketing done through the site. You can attract new customers via Facebook ads, customers recommending your page to others, or users can search for businesses or groups that match your description.

2. Connect with Current Customers

Another great reason to have a Facebook presence is to connect with your current customers. Loyal customers are the bread and butter of every business, so you want to keep your business on their mind.

Facebook is a great way to do this, since every time they log into their account, they’ll see the latest news and business from your company.

Encourage shoppers to follow your page for special deals and the latest product releases.

3. Build Credibility

Branding is a huge part of running a successful business. When customers come across a company they’re interested in, one of their first questions is whether or not the brand is genuine and reliable—after all, no one wants to get scammed.

Customers are going to look for two things—a well-designed website and a social media presence. These demonstrate that the company is serious about professionalism, as many fly-by-night businesses or scammers don’t bother to put the effort into establishing a digital presence.

Your Facebook page helps build credibility because users can read reviews from other customers, ask questions, and learn more about the company and their products.

4. Deliver Targeting Advertising

One of the best reasons to use Facebook is for advertising. After you create a business page you can open a Facebook business ad account which allows you to run ad campaigns.

Facebook advertising allows you to set your own budget, making it easy for even small businesses to get started. You can also target users with great specificity, so you can target your exact demographics.

Businesses can target potential clients based on locations, interests, age, and behaviors, to name a few, meaning your ads are more likely to convert. This is because, by targeting users who are similar to your current customer base, you’re more likely to find users who will like your ad and click on it to learn more.

Hopefully, this will lead to users following your page, making an inquiry, or even buying something from your store.

5. Improve Your Customer Service

With a Facebook page, it’s easier than ever to improve your customer service. Instead of having to call during business hours, stay on hold, or wait for a reply to an email, customers can contact your business via Facebook.

They can leave reviews, complaints, ask questions, or check on a release date for a new product. Other users can then read through comments or concerns posted on the page by others, helping them learn more about the company.

Some companies have a dedicated staff member who looks after Facebook customer service, ensuring customers get fast replies to their questions. Or, you can also use chatbots to provide instant answers, 24/7.

6. Drive Traffic to Your Website

With business pages on Facebook, you can drive your page traffic to your website. You’ll want to share all of your website’s blog posts and content on your Facebook page, encouraging your followers to check it out.

When creating a schedule of your social media posts, be sure to share your best content. You can also encourage users to interact with the posts by asking questions, as the more engagement a post gets, the more people are going to see it.

7. Build a Community

Another goal of your Facebook page should be to build a community. You want your page to be a friendly, welcoming space where customers can connect not only with your business, but with one another.

You can do this by posting not only about your company’s products but also about related topics that are likely to be of interest to your followers. It’s also good to encourage users to like, share, ask questions, and help one another, so they feel like their time spent on your page is productive.

As your page and group grow, someone on staff should act as a moderator, making sure the comments people are posting are appropriate.

Start a Facebook Business Page Today

If your company doesn’t yet have a Facebook business page, it’s time to get started! With so many great advantages it can bring to your business, you’re doing your company a disservice if you don’t jump on social media.

The good news is that Facebook makes it very easy to create a page. The platform will walk you through the process, step by step, helping you create your page in a matter of minutes.

Get on Facebook today and see how it can change your business—for the better!

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