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Thursday, December 17, 2020

Improving Customer Experience by Tracking Website Traffic

Want to ensure you get more purchases and increase your customer satisfaction?


If you own a business, you know that satisfaction with customer experience leads directly to more sales. In past times, customer experience boiled down to your clients' interactions with your company either in-person or through a phone call.


Now, though, many clients find companies online. If they find you via the internet, their first interaction with you will be over a digital platform. If they don't have a positive experience on your website, they may not make a purchase.


So, how do you keep improving customer experience on your website? Use your website's analytics to help.


How do you do this? Keep reading to find out!


What Is Website Analytics?


What is website analytics, and how can it help you?


Website analytics consists of the data derived from the journeys of your site's visitors. When you look at your website's analytics, you can see everything from how many people visit your site to what they've clicked on. You will also be able to see the pages they've read, how many pages each person clicks on, and the demographics of your visitors.


Most platforms know that business owners need this information in order to make informed decisions about their websites. As a result, when you purchase a plan to create your website, the platform gives you a section where you can view some basic analytics.


Yet, you may also want to add Google Analytics to your website to give you more thorough statistics and measurements.


Of course, it's completely possible for you to make posts and webpages and never check your analytics. However, this isn't recommended. When you regularly review your analytics, you're able to see what works and what doesn't. With this information, you're able to make more informed decisions about your website.


Website Traffic


One portion of your website analytics consists of website traffic.


This shows the number of people who have visited your website. When you track your website traffic, you'll be able to see which pages of your website receive the greatest number of visitors. You will also be able to track their journey throughout your online platform, seeing which links prompt them to land on which website pages.


Want to track your customers through their website visit? Check out decibel.com.


 

Using Website Traffic for Improving Customer Experience


But how do you use website analytics for improving customer experience?


There are a variety of different ways to use customer analytics. Many people employ them in order to see if their methods for gaining more visitors to their website worked or if a new innovation was productive.


Others use it to determine where their audience is coming from and who they are.


This informs your approach to your customer experience in a myriad of ways. For instance, imagine you start out with one webpage layout, hoping it prompts people to click through to other areas of your website. Without analytics, you'd just have to cross your fingers and continue hoping. When you know about your web traffic, though, you can see if it's working in real time.


Many people also rely on customers feedback if they don't like something on their website. This is a mistake, as many people will simply leave a website if it doesn't suit them. They don't feel obligated to leave feedback.


As a result, you need analytics to know if any aspect of your site is working. If it isn't, the analytics give you the ability to discover the problem and brainstorm new courses of action.


Your Target Audience and Other Ways Analytics Improve Customer Experience


Whether you're a seasoned professional with decades of running a business under your belt or a startup CEO just beginning to put in the hard work, you've probably heard the term "target audience."


In case you haven't, though, let's go into a brief definition: your target audience consists of the group of people you believe most want or need to buy your product. Before you start a business, you should define your target audience, as this is the group of people you will direct your marketing efforts toward.


Your analytics can actually tell you whether or not you've reached your target audience. Analytics often breaks visitors down into demographics such as age, gender, and ethnic background. So, if you're a haircare company targeting black women in their 30s, you can use your analytics to tell whether or not you've reached your audience.


Alternatively, you can use your analytics to make certain the people in your target audience are reaching the pages you need them to reach. If you have many visitors within your target audience visiting the home page but not your product pages, brainstorm with your team as to how to get them to click through to your other pages.


Customers and Data Segmentation


Want to know how well your website is performing within your target audience group?


Perform data segmentation.


Analytics allow you to separate your visitors into their demographics (for instance, women between the ages of 40-55) and see how long they stayed on your site. In general, the longer someone spends your site, the better, as it means they are more engaged.


Search Engine Bar


Does your website have a search engine bar?


If so, check your analytics to see what they searched. This gives you valuable insight into what your customers are looking for when they come to your site and allows you to cater specifically to them.


Want More Business Tips?


If you have an online business, you need to know about improving customer experience.


Fortunately, you can do this via looking at your website's analytics. By following the advice above, you'll gain valuable insights into how your website is performing and be able to improve your approach!


Want more business tips? Check out the rest of our articles!

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