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Tuesday, December 29, 2020

Leave It to the Pros: 5 Solid Reasons to Hire a Digital Marketing Agency


In many ways, owning a small business hasn't changed in the last few decades. You must get funding or investments, work hard, and put everything you have into your success. However, the advancement in technology (and society's reliance upon it), is actively changing the way we do business.

In terms of marketing, your business's success requires a strong online presence. Did you know 88% of consumers research products and services online? If your brand isn't represented, you're going to miss out on an unimaginable number of sales.

If you're like most business owners, you're going to need a digital marketing agency to help you get started. But first, let's talk about what they can do for your business. Keep reading for the top five reasons why hiring a digital marketing agency is a good idea.

1. Improve Your Website

Making your website user-friendly is one of the best things you can do. You must provide a positive experience for your online visitors. A digital marketing agency can make sure your website loads quickly, is easy to navigate and is optimized for mobile devices.

A hard-to-use website will lead to a high bounce rate. People won't stay on your website long enough to become paying customers and your SEO rating will suffer.

2. Increase Organic Traffic to Your Website

A digital agency can help you improve your website's search engine optimization. SEO is the algorithm used by search engines like Google to find the most relevant content based on keyword searches. A high SEO ranking means your website will come up at the top of search engine results pages, where users are most likely to click on links.

3. Generate More Leads for Your Products and Services

One of the benefits of hiring a digital marketing agency falls under content marketing. If you hire a service to write content for your blog, you can substantially increase your leads and sales conversions.

Content marketing uses blog articles, videos, images, and other media to build credibility in your brand with consumers. Furthermore, the more content you produce for your website, the more SEO you can code to improve your online visibility.

4. Develop a Social Media Presence

Digital marketing agencies also help small business owners create social media profiles and build their following. According to recent studies, over 72% of Americans use at least one form of social media. This includes Facebook, Instagram, Twitter, Tik Tok, YouTube, Pinterest, and more.

These platforms are ideal for increasing brand awareness, promoting products and services, and communicating with consumers.

5. Get a Better Return on Your Investment

Finally, with the help of a digital marketing agency, you can receive a high return on your marketing investment. DIY marketing is cheaper, sure. However, unless you have a background in marketing, you're going to have limited success.

You need to look at the big picture - your influence among your target market. A digital agency will help you maximize that influence by providing experienced services. They'll also monitor your progress and the efficacy of your marketing strategies to make sure you're always heading in the right direction.

Looking to Hire a Digital Marketing Agency?

If you know your business could benefit from hiring a digital marketing agency, start your search today. The modern business world demands a strong online presence. The more you can keep up with consumer habits and industry trends, the more successful you'll be.

And if you're looking for more small business advice, take a look through the rest of our blog before you go. We have tons of articles full of valuable information on everything from business marketing to investments and insurance.

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