70 percent of all consumers say that packaging design can influence
their purchasing decisions. This statistic is an eye-opener for companies who
think they should focus only on the product and its performance. In reality,
humans are much more drawn to beauty than functionality.
When done creatively and correctly,
branded packaging can take your sales to the next level. It can draw attention
to your product and brand and send the right message to your customers.

If you’ve been looking to boost your
brand packaging design, you’ve come to the right place.
In this comprehensive guide, we tell you all you need to know about brand packaging. We’ll discuss the importance of good packaging, and the rules to observe during brand packaging. We’ll also provide a few smart tips for the best brand packaging design.
Read on to learn more.
What
Are the Benefits of Good Packaging Design?
We’ve mentioned that creative
product packaging design can do wonders for your sales. But how does it do so?
Here are three ways.
It
Increases Customer Interest and Brand Visibility
Good packaging can help you achieve shelf stand-out in an increasingly cluttered
grocery environment. One of the characteristics of a good packaging design is
its visual appeal, which gives your product a powerful shelf presence.
Customers are more drawn to your product and are much more likely to buy it.
Good packaging also provides
essential information about your company. It communicates your brand message,
contact information, and so on. All this increases brand awareness.
Brand
Packaging Helps Define Your Brand Identity
The best packaging design makes it
clear to customers exactly who you are as a brand. Sure, you’re looking to make
a powerful first impression for your product, but you also want to accurately
and consistently reflect the true identity of your brand.
For instance, if your brand deals
with all-natural organics, you want packaging that reflects this. That means
using eco-friendly packaging, earthy colors, and so on, so you keep in line
with your authentic brand identity.
Through consistency, your brand
stays more memorable to consumers. You become easily recognizable to the
public, enhancing brand loyalty and boosting sales in the long run.
Good
Packaging Protects Your Product
Great packaging is not all about
aesthetics. For your packaging to perform well during packaging design testing, superb functionality is essential too.
Go above and beyond to make sure
your clients receive well-packaged products. Flimsy packaging communicates to
the customer that the product is cheap and inferior. This alone can dent your
customer service significantly.
The best packaging design fulfills
the basic requirements of protecting your products without sacrificing
aesthetics. It makes your customers feel that you’ve taken extra care to send
only the highest quality products from your brand.
Rules
of Branded Packaging
Now that you know the benefits of
great packaging design, it’s time to look at the guidelines to follow to
achieve such a design. Here are five of them.
Make
Your Packaging Design an Accurate Reflection of Your Product
A common mistake brands make when
packaging is to over-promise or under-deliver. Good packaging is a mirror image
of the product you’re selling and your brand as a whole. Consumers form
expectations based on what they see.
Branded packaging should never trick
customers into something they don’t expect. Do your best not to disappoint your
customers.
Express what you stand for as a
brand on the front side of the pack. Do so using visual and verbal messages.
Keep
Packaging Design Consistent
It’s quite understandable to have
multiple product variants, sizes, and packaging formats. Do the necessary to
keep the look consistent when packaging them.
Develop a verbal and visual style
that your customers will quickly recognize you with. Consistency inspires
consumer trust, which is vital.
Keep
Packaging Design Clear and Precise
Packaging should be the vehicle of
your marketing. Decide what message you want to communicate and use the
available space smartly.
State the reasons consumers should
believe in your brand. Keep everything clear to avoid needless confusion.
Use
a Unique, Own-Able Packaging Design
The best packaging design is one
that makes your product pop out on the shelf. Such design is different from
every other product in terms of shape, format, and color palette.
Ask yourself whether consumers can
recognize your product with great ease. Can they instantly know your product
even without reading your brand name? This is the magic of differentiation.
Make
Packaging Design Functional
Good packaging design takes
functionality into account. Consider your packaging’s environmental footprint.
Generally, you want to keep your packages moderately small to reduce the amount
of packaging material needed per product.
Think about the type of packaging
material you’re using. What effect does it have on the environment? Is the
material sustainable and recyclable?
Smart
Tips for Outstanding Packaging Design
The hallmark of successful packaging
design is making your product stand out to the masses. Here are three smart
tips to get you started.
Design
Your Package for the Customer
Who are you selling to? What do they
find appealing and attractive? These are the two most important questions
during packaging design.
For instance, if you sell baby
products, the packaging will have an entirely different look than packaging
meant for high-tech lab equipment.
Embrace
Simplicity
Often, simplicity works much better
than making things too complex and confusing. A busy design that contains too
much text can overwhelm the consumer, which is the last thing you want.
Remember, you only have seconds to catch a potential customer’s attention.
Simple earth tones with a few
sentences that tell consumers why they should buy your product are all you
need.
Choose
Colors and Fonts Carefully
Your packaging’s colors and fonts
are the first things the customer sees. You want to make them eye-catching, but
not gaudy or garish. Make sure that these colors enhance and complement the
product.
Choose a font that’s distinctive but
readable. Ensure both colors and font complement your brand’s logo.
Leverage
the Power of Good Packaging to Grow Your Business
Packaging is a lot more than merely
placing your products in a box. When done well, branded packaging can forge a
strong connection between your brand and your consumers. By doing so, it can
skyrocket your business to the top and keep you there.
Would you like to read more content on brand packaging? Please keep visiting our blog.
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