You've likely heard about
copywriting and that it matters for businesses. But what makes this type of
writing different from other types of business writing? Why is this crucial to
help your business grow?
This is a type of business writing
that is intended to sell. Copywriting works to sell your brand and the
products/services it offers. As a result, copywriting for business is an
investment that all entrepreneurs have to consider.
This guide will help you answer the
question -- what is copywriting? You'll also learn how to find great
copywriting for your business.
Benefits
of Copywriting
First, let's look into the benefits
of copywriting. The written word remains a popular medium to learn about brands
and what they sell.
When you see a billboard that tells
you how to save on car insurance, you'll want to research that service once you
get off the road.
Have you read a well-written product
description on Amazon? If so, you probably went ahead and bought that product!
These are typical examples of
business copywriting. You need to have an expert writer write copy that
convinces your customers to engage with your brand.
What
Makes Great Copywriting?
Before you hire a copywriting
service, you must understand what makes great
copywriting.
There are
many factors but you need to understand these basics to assess copywriting:
- It's succinct
- It uses simple language
- It creates a desire in your
customers
- It promises a result to your
customers
With these four factors in mind, try
to read the copy from your favorite brands. Most likely, the copy has been
written with these factors. This copy has made your favorite brands succeed in
selling their products/services.
When consulting with a copywriting
service, you should look at their samples. You want to see if their portfolio
meets these four factors. You can also compare their work to copy that you like
from your favorite brands.
Copywriting
for Businesses
So what are all the ways that
copywriting can get used for businesses?
Copywriting is used in
advertisements for your business. They can be generic for promoting the brand.
Or, they can be specific to promote a particular product/service. Writing
product descriptions are also a crucial aspect of copywriting.
The text on landing pages is also
another type of copywriting. Landing pages are single-page websites that
promote a particular product or service.
Copywriting is also used in other
forms of digital marketing. Brands use copywriting in their email newsletters
and social media captions. You want to use copywriting on these platforms to
promote what you sell.
There's also chatbot copywriting which is getting adopted by online
businesses. This helps chatbots write automated messages to your website's
visitors.
As your visitors chat with your
chatbots, they will continue to produce copy to convince them to buy what your
brand sells!
What
Is Copywriting? Now You Know
Now that you know what is
copywriting, you know how to assess great copywriting. Use this knowledge to
find a great copywriting service. You can also use this advice to learn
copywriting yourself.
There's also more great content on
business and entrepreneurship on our website!
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