Launching a new product can be
daunting. You have invested time and energy to bring the product to life, and
now it is time to reap the benefits.
But consumers are cautious and demanding. They want to know that a product will meet their needs and is worth their money. Any advertising needs to speak to this emotional side of the consumer.

Influencer marketing is a very effective way to help consumers form that connection. Read on to learn why influencers can be as valuable as a word-of-mouth review.
How
Does Influencer Marketing Boost a Product?
In the past, traditional marketing
involved paid celebrities as spokespeople. Influences, on the other hand, have
built a unique trust with their followers. They are content creators and engage
directly with their audiences.
When an influencer recommends a
product, their followers pay attention. The followers assume that the
influencer believes in the product they are promoting. It is less about selling
a product and more about projecting a lifestyle.
If your digital marketing strategy
for a new product will include influencers, it is important to think about the
best target audience. Different influencer marketing platforms can help you
find the right influencer for a partnership. By comparing features, you can find the right platform.
Let's take a look at why you might
choose influencers from one social media site over another.
YouTube
Influencer
YouTube stars often have a massive
number of views and comments. Four in 10 millennial subscribers say that YouTube creators understand them better than their friends.
Some YouTube influencers are known
specifically for their insightful product reviews. They become "experts"
in a particular category, and their followers turn to them for information.
TikTok
Star
As a rapidly growing platform that
everyone is talking about, it is hard to ignore TikTok. A growing number of Gen
Z consumers spend their time on TikTok, so it is an audience worth reaching.
Brands find it hard to build their
own content on TikTok because of the short format of videos. Influencers know
how to be creative and create unique content for their followers.
Instagram
Influencer
Instagram is a highly engaging
platform, and the most preferred for influencer marketing. Audiences follow
Instagrammers because they connect with a particular lifestyle. This makes
Instagram a natural fit for influencers, who can sell a product in a very
natural way.
Instagram influencers have very
strong and loyal relationships with their followers. They are often sharing
photos of many aspects of their lives, so followers feel like they
"know" the Instagrammer personally.
Deciding
on an Influencer Marketing Strategy
Using an influencer is about finding
the right person to represent your brand. The influencer should be able to
convey a message that will resonate with your potential consumers. The
influencer should also have the right type of followers to be a good target
audience.
Be sure to brush up on FTC regulations regarding influencer marketing.
Rules require influencers to disclose that content is sponsored.
To read more about business and marketing, check out our blog.
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