If you’re a brick and mortar
business owner, a critical marketing component is to have an eye-catching and
unique storefront sign that really stands out from the crowd.
In fact, according to a recent
survey, 76% of consumers entered a new store because of its
signage. Not only will a creative sign communicate to your potential customers,
but it will also attract them into your store.
If you’re having trouble coming up
with an awesome storefront signage idea, here are five tips to help get you
started.
1.
Consider Graphics
Adding a symbol or picture to your
signage makes it much more appealing than having just words. You should pick a
graphic that embodies your brand.
For instance, if you run an
automotive repair shop, consider adding an image of a tire or car to your sign
to instantly boost its appeal.
2.
Know Your Logos
There are several different types of logos that you can choose for your sign. Some popular picks
include:
- Iconic logos: These are wordless graphics
associated with your business
- Combination logos: This is a mix of words and
graphics that can take your signage takes it to the next level
Understanding what types of logos
appeal to potential customers will make your storefront sign more effective.
3.
The Size of the Storefront Sign
When it comes to business signage, sizing
is everything. When selecting the size of your sign, you need to consider the
average consumer’s attention span, as well as the visibility of your sign.
Your sign should be clear and
concise and large enough to read from ground level. While your sign doesn’t
have to be extremely large, it should be big enough for the average person to
easily read from across the street.
4.
It Should Appeal to Your Target Audience
This tip is very important — perhaps
the most important on the list. Knowing what appeals to your target customer
will attract more of them into your business.
If your store is a kid’s store, your
sign should be fun, colorful, and simple to read. If you operate an upscale
boutique, opt for a chic sign with clean font and graphics.
For more information on sign styles,
check out Resource 4 Signs for fresh inspiration.
5.
Stand Out
In order for your storefront
business to truly stand out from the crowd, you need an appealing and creative
sign that is different from the signage of your neighbors.
Look at the different businesses on
your block and determine how your sign can be completely unique from theirs.
You can consider different colors, fonts, or sizes.
Storefront
Sign Styling Tips
To attract more foot traffic into
your store, you must design an appealing and unique storefront sign.
It should appeal to your target
audience, stand out from the crowd, be large enough to easily read, and include
one-of-a-kind graphics. All of those items add up to be one awesome sign for
your business.
Did you enjoy this article? If you
want to learn other essential business tips, read the other articles on our
blog now.
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