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Wednesday, January 13, 2021

5 Essential Tips for Designing a Killer Storefront Sign


If you’re a brick and mortar business owner, a critical marketing component is to have an eye-catching and unique storefront sign that really stands out from the crowd.

In fact, according to a recent survey, 76% of consumers entered a new store because of its signage. Not only will a creative sign communicate to your potential customers, but it will also attract them into your store.

If you’re having trouble coming up with an awesome storefront signage idea, here are five tips to help get you started.

1. Consider Graphics

Adding a symbol or picture to your signage makes it much more appealing than having just words. You should pick a graphic that embodies your brand.

For instance, if you run an automotive repair shop, consider adding an image of a tire or car to your sign to instantly boost its appeal.

2. Know Your Logos

There are several different types of logos that you can choose for your sign. Some popular picks include:

  • Iconic logos: These are wordless graphics associated with your business
  • Combination logos: This is a mix of words and graphics that can take your signage takes it to the next level

Understanding what types of logos appeal to potential customers will make your storefront sign more effective.

3. The Size of the Storefront Sign

When it comes to business signage, sizing is everything. When selecting the size of your sign, you need to consider the average consumer’s attention span, as well as the visibility of your sign.

Your sign should be clear and concise and large enough to read from ground level. While your sign doesn’t have to be extremely large, it should be big enough for the average person to easily read from across the street.

4. It Should Appeal to Your Target Audience

This tip is very important — perhaps the most important on the list. Knowing what appeals to your target customer will attract more of them into your business.

If your store is a kid’s store, your sign should be fun, colorful, and simple to read. If you operate an upscale boutique, opt for a chic sign with clean font and graphics.

For more information on sign styles, check out Resource 4 Signs for fresh inspiration.

5. Stand Out

In order for your storefront business to truly stand out from the crowd, you need an appealing and creative sign that is different from the signage of your neighbors.

Look at the different businesses on your block and determine how your sign can be completely unique from theirs. You can consider different colors, fonts, or sizes.

Storefront Sign Styling Tips

To attract more foot traffic into your store, you must design an appealing and unique storefront sign.

It should appeal to your target audience, stand out from the crowd, be large enough to easily read, and include one-of-a-kind graphics. All of those items add up to be one awesome sign for your business.

Did you enjoy this article? If you want to learn other essential business tips, read the other articles on our blog now.

1 comment:

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