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Wednesday, April 28, 2021

Reduce Lines in Your Store with Virtual Queuing

Nobody likes to stand in line, and that includes your customers, advises Andreas Hasseloff, founder and CEO of Ombori, a leading purveyor of retail point-of-purchase interactive technology. The COVID-19 pandemic has added a new challenge for businesses who use queues to service their clients. People don’t want to stand in line with a lot of other people and risk being exposed to a virus. That’s where virtual queuing can help.

What is virtual queuing?

Businesses like drug stores and grocery stores have traditionally relied on queues to systematically service their customers. With virtual queuing, your customers can “get in line” without having to be around other people. They don’t even have to enter your store. With a virtual queue, your customer uses an app to get a time that his or her goods will be ready or be delivered curbside. It minimizes the waiting time for your customers, avoids congestion in your stores and makes sure that all of your customers get service promptly and efficiently. Using a virtual queuing app also empowers your employees and helps keep them safe from contact with other people.

Virtual queuing apps can also be used to set a maximum capacity for your store (without the cumbersome process of having an employee count the number of people entering and exiting the store) as well as give your manager information about traffic in the store at different times so that he or she can staff accordingly.

Using a virtual queue for your business

Ombari makes it easy to get started with a virtual queuing app. The first step is to sit down with Ombari’s team of retail innovation experts and give them an opportunity to learn about your business. They will help you determine what you want to achieve with your system. Is it to control traffic in the store or to minimize face-to-face contact while still offering excellent customer service? Only when they get a good idea of your business and your goals will they get to work designing an app that will fully meet your and your customers needs.

About Ombori

Ombori is an innovative technology company that provides a platform for ready-to-use, customizable, modular solutions for interactive in-store screens and mobile devices. In addition to providing queue management systems and apps, the Swedish-based company is the creative force behind such revolutionary in-store technology as a talking mirror that asks shoppers to take a selfie with it and an interactive window display that lets passersby shop without even entering the store. Ombori works with retail partners in the United States, Europe, Asia and the Middle East.

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