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Monday, August 23, 2021

Top Tips To Market Online Courses in 2021


Selling online courses is not as easy as it appears. You can not expect overnight success while starting your online course academy.

It takes a lot of time, patience, and dedication to create and sell online courses.

Creating the course content is not enough. To sell your course, you would need a robust “marketing plan”.

You need to identify -

  • Who is your target audience?
  • What do they expect from your course?
  • Where does your target audience hang out over the internet?
  • How can you become better than your rivals?

Once you get the answer to these questions, you can start building & then implementing your marketing strategy.

To launch your online course, look no further than Spayee. It is an amazing platform which empowers course creators, bloggers, and educators to launch their online courses.

In this blog, you will learn about some of the most effective tips which would help you in the marketing of your online course.

Tips To Market Your Online Course

1- Create A Dedicated Website

Having a dedicated website for your online academy is a must. It would work as a home for your online courses.

Your learners will not have to wander in search of your courses because they will have them all together on your website. They can simply purchase the one that they want.

Instead of creating a website on your own, you can opt for an LMS platform like Spayee. They will help you in creating your course website. They can also help you in launching your course app.

2- Create A YouTube Channel

YouTube is the most popular video hosting platform. According to the latest studies, the platform has approximately 2.3 Billion users in 2021. Can you think of how big the opportunity is?

Hence, you can analyze how much you are losing out on your potential learners if you still don’t have a YouTube Channel. So, without wasting any more time, create your YouTube channel.

Do you know that through your YouTube channel, you can reach millions of people within a few hours? Therefore, It is highly recommended to post consistently on your YouTube channel to maximize your reach.

3- Mark Your Online Presence

Social Media is one of the most effective tools to reach your potential learners. Create accounts of your online academy on various platforms like Facebook, Twitter, Instagram, and LinkedIn.

Posting consistently on these platforms can help you in increasing brand awareness and building trust among your target audience. Study the type of content that works on each platform.

You won’t believe but as per studies, Facebook will have more users than YouTube in 2021. Maybe your potential learners hang out on Facebook. So, it is advisable to run paid ads on the platform to maximize your reach. 

4- Build A Strong Email List

Email Marketing is a very personal form of interacting with your audience. Your mails would directly land in the primary inbox of your target audience. Isn't it amazing?

A strong email list can do wonders for your online academy. It can help you in building your personal brand. It is a great way of converting your leads into customers.

Once you build your personal brand, your audience would start believing in you and your products. This can help you in pre-selling your online courses.

You can ask your learners to share their reviews on your courses. In fact, you can also take suggestions from them about what additions or changes you can make to your course content.

It would be better if you choose Spayee for launching your online courses as they allow you to integrate third-party email marketing tools with many other exciting features.

Also read: Teachable Thinkific Alternative

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